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Boring2Brave: The bravery-as-a-strategy mindset thats transforming B2B marketing
Lisätiedot:
| Tekijä: | Mark Choueke |
| Sivujen määrä: | 178 |
| Julkaisuvuosi: | 2021 |
| Tuotekoodi: | 14436183 |
Lisätietoja
Tuotteen kuvaus: Boring2Brave: The bravery-as-a-strategy mindset thats transforming B2B marketing
Part manifesto, part case-study directory, part ‘how-to’ guide: the gutsy little handbook for B2B marketers looking to ‘10X’ their impact
Hello. You’re a B2B SaaS marketer, right? Yeah, I thought I recognised you. What are you working on? What’s that? “Whatever the sales team needs to close the next deal?”It’s hard, right? The maniacal race to convert leads is an addiction for B2B tech companies. But such deal-driven focus means your marketing looks identical to that of your growing competitor set: complex, technical, boring, product-led sales messages spewed onto another whitepaper. It’s self-sabotage: ‘fail to differentiate, blend in, become invisible’.Sound familiar? Try being braver.Boring2Brave is a step-by-step guide to showing how B2B marketing done differently will increase your influence and ‘10X’ results. Stop being measured in metrics you’ve always known are meaningless and start building your company’s brand and value. Get off the treadmill. This book will equip you to inject audacity, invention and white-hot competitive advantage into your B2B marketing.Just by being brave.A former editor of Marketing Week Magazine, Mark Choueke’s 20-year career at the heart of global B2B marketing has seen him grow more than 50 B2B technology companies across the world.
Hello. You’re a B2B SaaS marketer, right? Yeah, I thought I recognised you. What are you working on? What’s that? “Whatever the sales team needs to close the next deal?”It’s hard, right? The maniacal race to convert leads is an addiction for B2B tech companies. But such deal-driven focus means your marketing looks identical to that of your growing competitor set: complex, technical, boring, product-led sales messages spewed onto another whitepaper. It’s self-sabotage: ‘fail to differentiate, blend in, become invisible’.Sound familiar? Try being braver.Boring2Brave is a step-by-step guide to showing how B2B marketing done differently will increase your influence and ‘10X’ results. Stop being measured in metrics you’ve always known are meaningless and start building your company’s brand and value. Get off the treadmill. This book will equip you to inject audacity, invention and white-hot competitive advantage into your B2B marketing.Just by being brave.A former editor of Marketing Week Magazine, Mark Choueke’s 20-year career at the heart of global B2B marketing has seen him grow more than 50 B2B technology companies across the world.
Yleiset tuotetiedot: Boring2Brave: The bravery-as-a-strategy mindset thats transforming B2B marketing
| Tuotekoodi: | 14436183 |
| Kategoria: | Talouskirjat |
| Pakkausten määrä: | 1 kpl |
| Pakkauksen koko ja paino (1): | 0,3 x 0,3 x 0,1 m, 0,2 kg |
| Myyjän kotimaa: | Suomi |
| Kustantamo: | Practical Inspiration Publishing |
| Kirjan kieli: | Englanti |
| Tyyppi: | Taloustiede |
| Tekijä: | Mark Choueke |
| Sivujen määrä: | 178 |
| Julkaisuvuosi: | 2021 |
Lisätietoja
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Boring2Brave: The bravery-as-a-strategy mindset thats transforming B2B marketing
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