Fundraising Reader

"Fundraisers inspire generosity, which fuels the work of millions of charities worldwide. Historically an altruistic role performed by those paid to work on behalf of a charity, it is now becoming increasingly taught as well as professionalised. Several European governments have stepped in to ensure tighter regulation and promote better practice. The UK's Institute of Fundraising was granted chartered status in 2020, offering formal recognition of fundraising as a profession. But the action needed to build a systematic body of knowledge is limited. To ensure this complex and skilled role is taught and delivered to the highest standard, with autonomy, self-regulation, ethics, altruism and systematic knowledge, the work in this area needs to be synthesisedand understood in its totality to create a future generation of fundraisers better equipped to inspire generous societies. Answering this urgent need, The Philanthropy Reader draws together a body of empirically grounded literature to establish the body of knowledge needed in one place to ease the work of tutors leading academic courses in fundraising, as well as aid those who seek professional development in fundraising. The book contains a compilation of internationally sourced essential extracts of key writing on fundraising, with a comprehensive introduction that explains the relevance of the content of the chapter to the academic and professional study of fundraising, provides a commentary on the selected texts and describes the contours of core debates. Each chapter also contains an introduction that discusses the relevance of the selected texts to the academic and professional study of fundraising and ends with suggestions for how to incorporate the texts in the classroom, as well as example reading questions"--
The Fundraising Reader draws together essential literature establishing a one-stop body of knowledge that explains what fundraising is, and covers key concepts, principles and debates. The book shines a light on the experience of being a fundraiser and answers an urgent need to engage with the complexities of a facet of the non-profit sector that is often neglected or not properly understood. This international compilation features extracts from key writing on fundraising, with a comprehensive contextualising introduction by the editors. Uniquely, this Reader shares conflicting positions relating to age-old and current debates on fundraising: Is fundraising marketing? Should donors or the community be front and centre in fundraising? How can fundraisers deal with ethical dilemmas such as ‘tainted’ donors and money? Best practice and future trends are also covered, including the impact of new technologies and responding to demands for greater diversity, inclusion, and equity in fundraising teams. This Reader is for those who seek to further develop their own understanding of fundraising, and it provides an invaluable resource for academic courses and professional training.
The Fundraising Reader draws together essential literature establishing a one-stop body of knowledge that explains what fundraising is, covers key concepts, principles and debates.