One Simple Idea, Revised and Expanded Edition: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work 2nd edition

With must-have updates, a new edition of the bestselling method that shows how anyone can turn their one simple idea into millions – without lifting a finger!Stephen Key is an award-winning inventor who has licensed more than 20 product ideas. In 2011, he shared the secrets to his success in the bestselling bookOne Simple Idea. Since that time, many changes have occurred in the entrepreneurial world.One Simple Idea, Revised and Expanded Edition has been revised and updated to reflect current trends and practices in the industry. In addition to teaching readers how to turn their ideas into marketable products that companies will want to license, Key expands upon his cutting-edge product development, sales, and negotiation strategies, making note of the new opportunities and technologies available to creative people today. The book also features real-life success stories from people who have used the author’s strategies. 
In One Simple Idea, Stephen Key reveals the entrepreneurial system he has used to generate billions of dollars without fronting or raising capital or getting involved in time-consuming product development tasks.
Key, a dynamic entrepreneur who launched such widly successful simple ideas like Mickey Mouse guitar picks and spinning bottle labels, explains why the traditional method of bringing products to market through prototyping and patents doesn't work anymore. He shows budding entrepreneurs with little or no product-development experience how to do it quicker and cheaper. Following Key's practical tips and advice, readers will learn how to tap into the marketing and sales power of partners and licensors to both remove personal risk from the equation and generate maximum profits.